Wednesday, December 29, 2010

KBS | A project ended too early





This was one of the early experiment in making something new in the field of upgraded vintage product, because in the end of nineties I was searching to be different from those " fake vintage brand" that was coming up like mushrooms... just to copy the very fine Levis Vintage Clothes project that I was paying very deep respect.

I have start design this line in 1999 till 2001 for an important Italian company. They got this acronym (KBS) that was totally meaningless and their idea was to make something new in denim field. First of all  I give a meaning to the KBS acronym and I create the story of Knowledge Blue School that was very successful.
I have invented the "Advanced Vintage" concept, all the garments was processed to look as 3 - 6 - 9 months older, but the fit and style was totally redesigned in a more modern way.

The best seller in top shops of the world (I remember a wonderful window in the Raspini Firenze shop, in Florence) was the "Spin" five pocket: a five pocket made in 14,5 Oz denim fabric designed with the selvadge *in outside* and with a spin turning of the leg, that was exactly the same of the one you can see from a Levis 501 of the early fifteen.


Other interesting items was the working jacket made in heavy army green wool, like the military mackinaw... too cool!

The MODS jacket too and what about the "Knowledge is Power" T-Shirt? Another best seller too!

Unfortunately, this line was too advanced for the market at that time and the project was close too early, but I still have in my archive some nice piece!

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