Stock Number Project is ready!

Stock Number is my new project, made in cooperation with Only T-Shirt Company, for the Topten initiative. Stock Number is intended like a "data-base" of clothes who form the backbone of an imaginary travel bag, that any person should have and which are examples of a style where prevailing pragmatic design, good materials, accurate manufacturing.
Following the historic knowledge of Cristiano Berto, owner of the brand and designer of the collection, It is based on the concepts of simple and authentic items, made with the best quality, inspired from vintage and modern military and tactical garments, utility clothes, authentic denim, workwear, travel and sport clothes.

There is a “no season concept” in the materials, Stock Number have basic continuative materials and also is possible to have special materials, based on season.
The look of the collection will be, always and forever, non ironed, regular and easy fit and worn out style. Stock Number will always offer a color card based on the classic and institutional basic and army colors: Navy Blue, Olive Drab, White, Kakhy, Carbon and a range of melange colors based on the classic grey tone.
Denim is very important in the collection and we will develope the denim range season by season.

The graphics will always be minimal, clean and with technical design based on “Helvetica” type lettering: Stock Number does not want follow trends or themes, forever!

The packaging is a key element: the clothes are sold vacuum.

Stock Number will offer also a line of stationery products inspired by the workers and military note pad, accessories like belts and handbags and is currently on studying a watch inspired by military and technical style.

Aeron Chair

This week two new chairs are coming in the office. I have finally bought those chair from the Herman Miller Aeron series, because their perfect and outstanding quality and design, and, of course for the perfect ergonomic construction! I think those chairs will be perfect together the four vintage "Aluchair" that I already have!

The New MacBook Air

Yesterday Apple Computer have released the new MacBook Air.

I have follow the Steve Jobs Keynote, connected via iChat with my fellows Max and Chuck, they provide me opinions and support to help me to see the keynote due to my low band connection. Thanks!

The New MBA is something that let me astonishing.
I've dream about a Mac like this for years, and now I'm so ready to put one in my bag...

Just a question: PATA Hard Drive or Solid State?

The price will make the difference, but I'm sure that Apple have opened the road to Solid State technology and soon the only options available will be SSD. So my opinion (this morning) is: wait a little bit and see what happen...

But can I really bear this wait?

Designing the perfection

When I think about something that I really can define “perfect” I must look at the Omega Speedmaster Professional, a tool watch for the connoisseurs.

So far to be a watch for fashion victims, the Speedmaster is a unique example of the old saying “the function determines the design” and infact the NASA choose this watch after a very hard series of test to prove the performance under the worst condition (imagine only the temperature changing from the direct sunlight to the shadow in the space) of some of the most know watches in the early sixties, many of them was refused (and, yes, also the Rolex was in the list…) and finally the winner will have the opportunity to be the first watch on the moon at the wrist of Astronaut Neil Armstrong.

It’s a simple piece of design, that well explain how much important is to “balance” your pencil when you approach to design something new and fresh… and not only in watchmaking, but also in any other field of design.

Some fine example? The “Alu” Chair of Ray Eames, the Chrome Limited Edition Luxo lamp made in the early 90’s, the Levi’s 501, The Leatherman Tools, The Airfix Figures of 60’s and 70’s…